Evaluation and comparison of the marketing strategies of the two Essay

Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle - Essay Example Therefore, these three efficient tools of marketing will help to analyse overall marketing strategies of the two selected companies. Marketing strategy reflects the overall efficiency of a brand in the market in terms of demand of the products in the target market. It is one of the important areas of a business which drives the market demand and brand value of overall brand in the market. Nestle and P&G are two leading multinational FMCG companies which have been developing and implementing effective marketing strategies. Innovative marketing strategies by these brands create a benchmark in the market with their competitors. Through, both of these two companies operate in the same sector but there is substantial difference in main focused areas of business of these two companies. Main business of Nestle is confectionary food business whereas P&G’s focused area is beauty and household products. ... In terms of revenue and market, Nestle is the largest confectionary and notional food company in the world. The company has successfully developed a diversified portfolio of different popular brands. Major categories of products are starting from breakfast cereals, baby food, dairy products, bottled water, coffee confectionary, snacks, ice cream and pet foods. To compete with the regional competitors in foreign markets, the company has established production units in most of the foreign markets. It helps the company to offer competitive market price of its products. Nestle has developed 450 production units in 86 foreign countries. Demand of the Nestle product is so high that $1.1 billion revenue comes from only 29 brands. These brands include Kitkat, Nespresso, Nesquik, Nescafe, Smarties, Magi, Vittel etc. Nestle holds a large stake on world’s largest beauty product brand in terms of revenue and market share i.e. L’Oreal. Nestle has been followed acquisition aggressive strategy for rapid diversification into many foreign markets. The company holds the first position as world’s most profitable company in Fortune Global 500. The company currently has more than $200 billion market share and it helped the company to achieve FT Global 2011 ranking as 13th position. P&G Procter & Gamble is of the largest multinational fast moving consumer goods company in the world. It is a US based company headquartered in Ney York Stock Exchange. The company has successfully developed a large portfolio of diversified brands of different product ranges. Each of the brands holds wide numbers of products, most of that are very much popular in global market. P&G generated $82.6 billion revenue according annual report of 2011. The company ranked fifth position in the list of

Urban economics homework Assignment Example | Topics and Well Written Essays - 500 words - 3

Urban economics homework - Assignment Example b) Utilities are a typical household expense that can drive a person’s monthly expenses up or down, depending on the season. Therefore, it is not possible that all the 50 residents can have the same level of utility. c) Capitalization causes the equilibrium, and the price per unit housing may differ following the fact that, equilibrium between the two jurisdictions, and poor households are the majority in the inner parts of an urban area where they vote for a low public service level. At the same time in the suburbs, the majority households are rich and they vote high public service. However, the commuting cost, land prices, and income can adjust making both case of households indifferent between jurisdictions. a) In respect to the household wealth complements, people prefer to live in communities with a higher level of public good and higher taxes than others. The economic intuition for this behavior can be attributed to the source and level of income that a households gets on a monthly base or annually. This would differentiate between the two types of household (Balchin, Paul, David Isaac, and Jean). b) As mentioned earlier in case 1 the utility level depends on a season. Again the amount of income comes in where by high income earners utility level is likely to be high compared to that of low income earner. c) The equilibrium level in terms of price per house cannot remain constant. This is because factors such as the commuting cost, land prices, income, environmental conditions, security, house demand and the quality of a those house units keeps on changing. d) It is unlikely that the wage level between the two types of households is the same following the fact that households with above-average income pay high taxes than they get while households with inferior than average income get more than their tax liability. Households with higher incomes demand more of the public good, they are likely to pay high taxes due to rising income if